Bollywood is no longer just about glitz and films. Many stars are now embracing their inner entrepreneur, Celebrities Launching Brands and ventures that reflect their passions, values, and audiences. From fashion labels to wellness platforms — here are 10 star-led businesses redefining celebrity influence in 2025.
Deepika Padukone founded KA Enterprises in 2012 to invest in startups like Furlenco, Blu Smart, and Epigamia. In 2022, she launched 82°E, a clean beauty and wellness brand combining Indian ingredients with modern formulations. The brand continues to expand globally, prioritizing self‑care and mental wellness.
Kriti Sanon – Hyphen & Blue Butterfly Films
In 2023, Kriti launched Hyphen, a vegan, cruelty‑free skincare line aimed at Gen Z. She also founded Blue Butterfly Films, whose debut was the Netflix release Do Patti. She further co-founded apparel label Ms Taken and fitness company The Tribe.
Rhea Chakraborty – Chapter 2 (Fashion & Podcast)
After personal challenges, Rhea and her brother Showik launched Chapter 2, a fashion label focused on self‑expression and empowerment. Complementing it is a podcast of the same name, featuring guests like Sushmita Sen and Indian retail entrepreneurs who even invested in the venture.
Shraddha Kapoor – MyGlamm, Palmonas & More
Invested in beauty brand MyGlamm (also served as brand ambassador). In 2024, launched demi-fine jewellery label Palmonas. She also invested in BellaCasa (interiors) and Shunya (healthy beverages), combining beauty, design, and wellness.
Hrithik Roshan – HRX & Cure.fit Partnerships
Co-founded the fitness-lifestyle brand HRX in 2013, promoting affordable athletic wear and training. He also invested in health-tech startup Cure.fit, expanding wellness access across India.
Salman Khan – Being Human, SK‑27 & FRSH
Founded Being Human clothing line in 2007 with a charitable angle. Later expanded to budget gyms (SK‑27) and personal care brand FRSH. He also holds stakes in Yatra (travel) and short-video platform Chingari.
Alia Bhatt – Ed-a-Mamma & Investments
Alia Founded the sustainable clothing brand Ed‑a‑Mamma in 2020, later acquired by Reliance. She also founded Eternal Sunshine Productions (debuting with Netflix film Darlings) and invested in startups like Nykaa and Phool.co.
Katrina Kaif – Kay Beauty & Nykaa Stakeholder
Launched Kay Beauty in 2019 in partnership with Nykaa, positioning it as an inclusive makeup line tailored for Indian skin. Emphasizes cruelty-free quality and self-expression. Katrina retains a stake in Nykaa.
Twinkle Khanna – Tweak India & The White Window
Twinkle runs Tweak India, a major women’s digital content platform covering health, careers, relationships, and more. She also owns The White Window — a curated home decor store and candle business — and has produced films like Padman and Patiala House.
Shah Rukh Khan & Gauri Khan – Red Chillies & Gauri Khan Designs
Shah Rukh built Red Chillies Entertainment with Gauri in 2002, becoming one of India’s top production houses. Gauri went on to launch Gauri Khan Designs, a luxury interior design studio and boutique lifestyle brand showcased in Mumbai and Paris.
📌 Table: Celebrity Entrepreneurs Overview
| Celebrity | Venture(s) | Industry | Key Focus (2025) |
|---|---|---|---|
| Deepika Padukone | KA Enterprises, 82°E | Clean Beauty & Investments | Global clean skincare |
| Kriti Sanon | Hyphen, Blue Butterfly Films | Skincare, Film Production | Gen-Z skincare & production house |
| Rhea Chakraborty | Chapter 2 (label + podcast) | Fashion & Media | Empowerment & storytelling |
| Shraddha Kapoor | MyGlamm, Palmonas, Shunya | Beauty, Jewelry, Beverages | Affordable style & wellness |
| Hrithik Roshan | HRX, Cure.fit | Fitness & Wellness Tech | Health and performance wear |
| Salman Khan | Being Human, SK-27, FRSH | Apparel, Grooming, Fitness | Lifestyle brands with social impact |
| Alia Bhatt | Ed-a-Mamma, Nykaa, Eternal Films | Fashion, Beauty, EO Films | Sustainable clothing + content |
| Katrina Kaif | Kay Beauty, Nykaa | Cosmetics & Retail | Inclusive beauty for Indian skin |
| Twinkle Khanna | Tweak India, The White Window | Media & Lifestyle | Women’s content + lifestyle retail |
| Shah Rukh & Gauri Khan | Red Chillies, Gauri Khan Designs | Film & Interior Design | Cinema production + luxury interiors |
💡 Why Bollywood Celebrities Launching Brands Is Turning into Business Leaders
The trend of celebrities launching brands is gaining steam in 2025 for several reasons:
- Trust & Reach – Fans trust celebrities and are likely to support products they endorse or own.
- Niche Alignment – Most ventures align closely with the star’s values: wellness, sustainability, mental health, empowerment.
- Digital Leverage – With strong social media presence, celebrities can launch and promote new brands very quickly.
- Diversified Income – Business ventures ensure they’re not solely reliant on films and endorsements.
These star-led brands are more than revenue streams — they represent passion projects, social causes, and business savvy.
From Deepika’s wellness brand to Rhea’s empowering project Chapter 2, these celebrities prove that in 2025, fame can become the foundation of lasting business impact. These ventures reflect evolving consumer culture — one that values authenticity, ethics, and engaging narratives.
As celebrities launching brands, they are setting new standards for influence, entrepreneurship, and legacy-building. This is not just about stardom; it’s about creating change.
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